Options: Spark Ad Branded Content (Paid Partnership) Organic Content only TopView Ad ✅ Correct Answer: B — Branded Content (Paid Partnership) Even without monetary payment, receiving a complimentary p…
Options: CPM (Cost Per Mille) ROAS (Return on Ad Spend) CTR (Click-Through Rate) Impressions ✅ Correct Answer: B — ROAS (Return on Ad Spend) VBO optimizes for users predicted to generate higher purcha…
Options: Declining click-through rate (CTR) Increasing cost per mille (CPM) Decreasing conversion rates Higher video completion rates ✅ Correct Answer: A, B, C Creative fatigue manifests as declining …
Options: Tests one variable at a time between ad groups Requires a minimum budget to be allocated Can only test audiences, not creatives Results are available within 24 hours of launch ✅ Correct Answe…
Options: Disable comments on the ad Delete individual comments Block the creator Report comments to TikTok ✅ Correct Answer: A, B Advertisers can disable comments entirely on Spark Ads or delete indiv…
Options: They require a minimum spend of $10,000 They compare test vs control groups They only measure click-through rates Results are available instantly ✅ Correct Answer: B — They compare test vs co…
Options: Multi-user access management Asset sharing across accounts Automated ad creation Consolidated billing ✅ Correct Answer: A, B, D TikTok Business Center provides multi-user access management, a…
Options: Optimal cost per result Full budget utilization Maximum reach All of the above ✅ Correct Answer: B — Full budget utilization Maximum Delivery aims to spend the full daily/lifetime budget whil…
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