Options: Google Analytics only TikTok Pixel installed on the website A TikTok Business Account only Manual upload of conversion data ✅ Correct Answer: B — TikTok Pixel installed on the website The Tik…
Options: In-Feed Ad TopView Ad Spark Ad Branded Hashtag Challenge ✅ Correct Answer: C — Spark Ad Spark Ads allow advertisers to amplify organic TikTok posts (their own or authorized creators’ po…
Options: Increase the cost cap bid Expand audience targeting Reduce the bid amount Lower the daily budget ✅ Correct Answer: A, B When Cost Cap is too restrictive (below market clearing price), the sys…
Options: Spark Ad Branded Content (Paid Partnership) Organic Content only TopView Ad ✅ Correct Answer: B — Branded Content (Paid Partnership) Even without monetary payment, receiving a complimentary p…
Options: CPM (Cost Per Mille) ROAS (Return on Ad Spend) CTR (Click-Through Rate) Impressions ✅ Correct Answer: B — ROAS (Return on Ad Spend) VBO optimizes for users predicted to generate higher purcha…
Options: Declining click-through rate (CTR) Increasing cost per mille (CPM) Decreasing conversion rates Higher video completion rates ✅ Correct Answer: A, B, C Creative fatigue manifests as declining …
Options: Tests one variable at a time between ad groups Requires a minimum budget to be allocated Can only test audiences, not creatives Results are available within 24 hours of launch ✅ Correct Answe…
Options: Disable comments on the ad Delete individual comments Block the creator Report comments to TikTok ✅ Correct Answer: A, B Advertisers can disable comments entirely on Spark Ads or delete indiv…
Options: They require a minimum spend of $10,000 They compare test vs control groups They only measure click-through rates Results are available instantly ✅ Correct Answer: B — They compare test vs co…