Question Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applie…
Question Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highli…
Question A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of…
Question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appe…
Question When visibility is the campaign goal, which bidding strategy should an advertiser choose? Options Maximize Conversions Maximize clicks Enhanced cost-per-click (eCPC) Target impression share A…
Question Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and k…
Question You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might incre…
Question Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad m…
Question Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) Options Set a keyword bid of at least $10 for…
Question Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Options To analyze demographic performance To review new keyword opportunities To che…