Question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads …
Question Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Options To analyze demographic performance To review new keyword opportunities To che…
Question Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of …
Question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction? Options Ad extensions Manual control Seller rat…
Question Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.) Options Set a keyword bid of at least $10 for…
Question Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization s…
Question What’s the primary benefit of using structured snippet extensions in your ads? Options Lets you show your business address, phone number, and a map marker alongside your ad text. Allows poten…
Question Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad m…
Question You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on? Options Removing an extension from the ad. Increasing t…
Question An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?…