Question Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to…
Question Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign? Options In-Market audiences, …
Question Which factors should an advertiser consider when deciding on a bidding strategy? Options Results, targeted locations, and purchase history Customer search history, competition, and conversion…
Question What does Performance Planner automatically do? Options Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perfo…
Question Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated…
Question Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She…
Question Which two are available in Google Ads? (Choose two.) Options Company targeting, which allows you to serve ads to the people who work for a specific company you choose. Variable targeting, whi…
Question Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration? Op…
Question Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal? Options It allows h…
Question Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing differ…