Question Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. …
Question When should you use responsive display ads? Options When your ads will only be run in banner-eligible slots. When your primary goal is to control the look and feel of your ads When your prima…
Question Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Options His ads are automatically generated from Google’s conten…
Question Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers…
Question A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identifi…
Question Which statement is true about the value of Google Display Ads? Options It enables advertisers to reach customers searching for specific search terms. It uses best-in-class automation and bidd…
Question What’s a characteristic of Responsive Display Ads? Options They let you create ads that serve in all ad slot sizes. They offer greater control over the way your ads look and feel. They enable…
Question Why should an advertiser consider using responsive display ads? Options They offer unlimited placement across the web for a lower overall cost than other ad formats. They help advertisers and…
Question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaig…
Question Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in …