Question An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max? Options Use any Smart …
Question An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective? Options Target conversion …
Question A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-s…
Question An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value? Options Establish a Maximize Clicks bidding strategy to increase web…
Question How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location? Options By letting them choose the websites on which their ads are shown, …
Question You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take befor…
Question You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? S…
Question Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager …
Question You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best an…
Question You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be f…