Question When creating a campaign experiment, which is a best practice? Options Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a partic…
Question What’s the significance of conversion delay? Options It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, fo…
Question How can a Performance Max campaign find new consumers for an advertiser? Options Promote a product or service across nearly all Google Ads inventory with a single campaign Manually optimize c…
Question How does opting into automatically applied recommendations help an account-holder? Options It helps to maximize the effectiveness of recommendations since it triggers automatic increases in b…
Question If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them? Options It would optimize for driving lead volume, si…
Question How does a Performance Max campaign work to find potential customers for an advertiser? Options By utilizing AI to make decisions around how much money is budgets to various channels like You…
Question If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success? Options Develop shared budgets and portfolio bid strategies …
Question How does a test-and-learn mindset allow marketers to find success with Google’s AI? Options Fuels competition across the organization. Helps teams test multiple business objectives at the sam…
Question If digital leaders want to support Google’s AI, which of these steps should be their priority Options Establishing budget processes that define digital marketing as a cost center for the orga…
Question How does uncapping budgets help to fully capture AI’s benefits? Options Campaigns need enough budget flexibility to maximize AI’s potential. AI only works in newly created campaigns with budg…