Google Ads AI Shopping Certification Answers

本题库包含 Google Ads AI Shopping Certification 认证考试的题目及答案，共 103 道题。

题目列表

1. A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
2. According to Google Ads Policy, which category type does irresponsible data collection fall under?
3. Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
4. How are Shopping ads created?
5. How can a remarketing list help a Smart Shopping campaign?
6. How can conversion tracking help users?
7. How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
8. How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
9. How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
10. How do Google Ads and Google Merchant Center interact with each other?
11. How do Performance Max campaigns work?
12. How do Smart Shopping campaigns work?
13. How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
14. How does Google enforce policy violations?
15. How does Google Merchant Center interact with Google Ads?
16. How many Smart Shopping campaigns should you create to maximize performance?
17. How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
18. How would you accurately describe the function of product groups in a Shopping campaign?
19. If a person wants to opt in to the Product Ratings Program, where should they go?
20. If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
21. If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
22. If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
23. If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
24. In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
25. In which three places can Standard Shopping ads appear? Choose three.
26. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
27. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
28. Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
29. Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
30. the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.
31. To maximize performance, how should you set up your Smart Shopping campaigns?
32. What are free product listings?
33. What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses
34. What are three benefits of a Performance Max campaign? Choose three.
35. What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses
36. What are three ways Shopping adds help you reach your goals? Choose three.
37. What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
38. What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses
39. What are two commonly used programs in Google Merchant Center? Choose two
40. What are two features of a Standard Shopping campaign? Choose two.
41. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
42. What are two ways your shoppers can check out when purchasing an item? Choose two.
43. What benefit does a remarketing list have for a Smart Shopping campaign?
44. What can Local Catalog Ads do? Select All Correct Responses
45. What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
46. What configuration do you need before you can launch a Performance Max campaign?
47. What goal in a Performance max campaign will help you get new customers?
48. What happens after a policy violation?
49. What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
50. What happens if you violate Google policy?
51. What marketing objective does Performance Max for Retail use?
52. What triggers a charge for a Shopping ad?
53. What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
54. What’s an example of an omnichannel goal?
55. What’s an example of an online sales goal?
56. What’s automatically optimized with a Performance max campaign?
57. What’s the benefit of conversion tracking?
58. What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
59. What’s the purpose of attributes in the product feed?
60. What’s the purpose of products groups in a Shopping campaign?
61. What’s the relationship between Google Merchant Center and Google Ads?
62. When do you pay for a Shopping ad?
63. When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
64. When should you expect to pay for a Shopping ad?
65. When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
66. Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
67. Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses
68. Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
69. Where would you advise someone to go in order to opt in to the Product Ratings Program?
70. Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
71. Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
72. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
73. Which configuration must you configure before launching a Performance Max campaign?
74. Which definition of attributes in the product feed is correct?
75. Which marketing objective is used by Performance Max for Retail?
76. Which of the following is something retailers shouldn’t do in a shifting retail landscape?
77. Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
78. Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
79. Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
80. Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
81. Which of these components are optimized automatically with a Performance max campaign?
82. Which of these is a benefit of Shopping Ads?
83. Which of these is an online sales goal?
84. Which of these marketing objectives does Performance Max for Retail rely upon?
85. Which of these statements about product groups in a Shopping campaign is true?
86. Which of these tactics would help you maximize performance for a Smart Shopping campaign?
87. Which Performance max campaign setting will help you determine the value of getting new customers?
88. Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
89. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
90. Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Response
91. Why is it recommended to have a remarketing list with a Smart Shopping campaign?
92. You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
93. You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
94. You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
95. You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
96. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
97. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
98. You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
99. You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses
100. You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
101. You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
102. You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
103. You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses