Question Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps …
Question Which of the following definitions describes ‘Events’ in relation to app measurement? Options A limited-time promotion in an app. Actions that people perform in an app. A way to market to pot…
Question When creating image assets for an app campaign, which two of the following should you consider? (Choose two) Options Use images with a high pixel density to be clearly visible on a variety of…
Question What important role does app promotion play in the mobile gaming industry? Options App promotion alerts gamers of the latest industry news and information. App promotion encourages gamers to …
Question Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per inst…
Question What are the three tracking solutions for Google App campaigns? Options Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play. Google App Analytics for A…
Question Which components of a Google App campaign allow marketers to reach valuable users? Options Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented da…
Question What kind of positive impact will machine learning have on the advertising industry? Options Machine learning delivers relevant ads to each customer. Machine learning creates company strategi…
Question Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two setting…
Question Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change hi…