Question You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best an…
Question You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be f…
Question You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take befor…
Question You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? S…
Question Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager …
Question In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two) Options A travel app looking to increase their user base by 50% in the …
Question The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three) Options Design Sound effects Usability Speed Customer support …
Question What kind of positive impact will machine learning have on the advertising industry? Options Machine learning delivers relevant ads to each customer. Machine learning creates company strategi…
Question Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Options Strategy Goal-setting Creativity Efficiency Answer Str…
Question Why should marketers align with their app developer teams? Options Marketers can provide app developers with insights based on data from Google Search campaigns. App developers are required t…