Question Why are Responsive Search Ads valuable? Options They limit a marketer’s opportunity to compete in additional auctions and match to additional queries. They provide for a wider reach to potent…
Question Why is it important to uncap budgets to fully capture the benefits of Google’s AI? Options Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more. Campai…
Question You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need? Options Deliver a …
Question If digital leaders want to support Google’s AI, which of these steps should be their priority? Options Developing capabilities in critical areas like high-quality data and a skilled workforce…
Question What are the variables that affect whether an optimization score recommendation is surfaced in an account? Options Information gleaned from algorithms that identify the changes necessary for …
Question What’s a best practice to follow when designing an experiment to test Performance Max campaigns? Options Create a new CPA or ROAS goal for Performance Max campaigns to achieve. Keep Performan…
Question Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign? Options Performance Max campaigns Search campaigns App campaigns Video campaigns Answ…
Question What are the ways that Explanations can be used to improve the performance of campaigns? Options To reveal top asset combinations for every campaign type in a particular account To uncover wh…
Question What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions? Options Create as many campaigns as possible to achieve business goals. …
Question Which insights do advertisers typically use to discover consumer interest and category growth trends? Options Search trends and demand forecasts Search terms report Diagnostic insights Asset …