Question You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best an…
Question You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be f…
Question You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take befor…
Question You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? S…
Question Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager …
Question Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns? Options Reach, demographics,…
Question What are two ways to achieve creative excellence in Google App campaigns? (Choose two) Options Introduce one asset type at a time, to eventually identify which type works best. Follow best pr…
Question Which of the following definitions describes ‘Events’ in relation to app measurement? Options A limited-time promotion in an app. Actions that people perform in an app. A way to market to pot…
Question Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best a…
Question Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable use…