Question Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? Options So advertisers know if their audience targeting is successful. So advertisers know if freq…
Question What kind of positive impact will machine learning have on the advertising industry? Options Machine learning delivers relevant ads to each customer. Machine learning creates company strategi…
Question What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Options Some users download apps and then forget about them. A sign…
Question Why doesn’t machine learning happen immediately after starting a Google App campaign? Options The system starts by learning from manual management. Other campaigns in the account need to be a…
Question Which two options are benefits of using Google Analytics for Firebase? (Choose two) Options There’s no need to implement an SDK. It provides a simple Android-only solution. It provides automa…
Question Which three statements about machine learning are true? (Choose three) Options Machine learning will eventually develop to a level where it can replace advertisers entirely. Machine learning …
Question What are two ways to achieve creative excellence in Google App campaigns? (Choose two) Options Introduce one asset type at a time, to eventually identify which type works best. Follow best pr…
Question Why might a cosmetics company that traditionally sells products in stores promote their app? Options The app can help customers buy products they were already likely to buy. The app can forec…
Question What drives impact at scale for Google App campaigns? Options A Google-designated team Machine learning Third-party support from Google partners The YouTube video network Answer Machine learn…
Question What is usually the last touch point at which you might influence a user’s decision to install your app? Options App campaign ad Offline marketing efforts App store listing Website where the app…