Question
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
Options
- Define a goal that he wants to achieve with an App campaign.
- Conduct thorough research on apps belonging to similar businesses.
- Create a library of assets that he might use during the ad creation process.
- Gather feedback from people who are already using his app regularly.
Answer
Define a goal that he wants to achieve with an App campaign.
