Q56: When examining your attribution report, you notice 85% of your leads that have c…

Q56: When examining your attribution report, you notice 85% of your leads that have c…

This is question 56 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?

Options

  • Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales. ✅
  • Devote more time to posting blogs on Facebook.
  • Direct further resources for paid advertising on Twitter.
  • Connect with your sales team to coach them on their disconnect in closing the leads.

Answer

Correct Answer: Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.

Explanation

Since the ebook is proven to help close leads, ensure social leads also receive this nurturing content.

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