Q54: Your boss asks you to report on how your content campaign has contributed to his…

Q54: Your boss asks you to report on how your content campaign has contributed to his…

This is question 54 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.

Question

[Multiple Choice] Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

Options

  • Total leads generated from your campaign ✅
  • Increase of brand awareness
  • Returning blog subscribers generated from your campaign
  • Social engagements

Answer

Correct Answer: Total leads generated from your campaign

Explanation

To demonstrate lead generation contribution, report on total leads generated from the campaign.

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