This is question 54 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
Options
- Total leads generated from your campaign ✅
- Increase of brand awareness
- Returning blog subscribers generated from your campaign
- Social engagements
Answer
Correct Answer: Total leads generated from your campaign
Explanation
To demonstrate lead generation contribution, report on total leads generated from the campaign.
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