This is question 11 in the HubSpot Content Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] Which of the following is NOT a storytelling best practice?
Options
- Create emotional appeal through your content
- Be consistent and authentic
- Use the third-person point of view ✅
- Your story should be clear and concise
Answer
Correct Answer: Use the third-person point of view
Explanation
Best practice is to use first or second-person point of view when telling your business story, not third-person.
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