This is question 31 in the HubSpot Inbound Marketing Certification practice test. All questions are based on the official HubSpot Academy exam.
Question
[Multiple Choice] True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
Options
- True — you need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. ✅
- True — having more than one person involved in the creation process can lead to inconsistencies within a single persona.
- False — if one person is in charge of personas, their point of view will be disproportionately represented.
- False — personas should be created and maintained by a cross-functional task force with a flat structure.
Answer
Correct Answer: True — you need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.
Explanation
While input should come from many sources, one accountable person ensures consistency and maintenance of personas.
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