This is question 64 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Scenario-Based] You manage an eCommerce website and want to segment users in ways that are important to your business, such as users who have made a purchase. Which of these is an example of a predictive audience?
Options
- Users who made a purchase in the last 30 days
- Users who started checkout but did not complete it
- Users who added items to their purchase wishlist
- Users who are likely to purchase in the next 7 days ✅
Answer
Correct Answer: Users who are likely to purchase in the next 7 days
Explanation
Predictive audiences use machine learning to identify users likely to take a future action.
