This is question 60 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.
Question
[Multiple Choice] When Google Analytics and Google Ads are linked, how can Google Ads utilize conversion events from Google Analytics?
Options
- Google Ads can use them for ad campaign bidding and audience targeting ✅
- Google Ads replaces its own conversion tracking with Analytics data
- Google Ads uses them to automatically pause underperforming campaigns
- Google Ads cannot use GA4 conversion events
Answer
Correct Answer: Google Ads can use them for ad campaign bidding and audience targeting
Explanation
Linked GA4 conversion events can be imported into Google Ads for bid optimization and audience-based campaign targeting.
