Q52: You want to create new audiences for your eCommerce site by segmenting users who…

This is question 52 of 76 in the Google Analytics 4 (GA4) Certification Exam Answers practice test.

Question

[Scenario-Based] You want to create new audiences for your eCommerce site by segmenting users who have made a purchase. You want to build a predictive audience. Which approach gives you a predictive audience?

Options

• An audience of users who made a purchase in the last 30 days
• An audience of users who started checkout but did not complete it
• An audience of users who added items to their wishlist
• An audience of users who are likely to purchase in the next 7 days ✅

Answer

Correct Answer: An audience of users who are likely to purchase in the next 7 days

Explanation

Predictive audiences use GA4's machine learning to forecast future user behavior.

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