Question
What are the variables that affect whether an optimization score recommendation is surfaced in an account?
Options
- Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
- There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
- Recommendations are surfaced when the system determines that business objectives need to be expanded.
- Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
Answer
Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
