Question
You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
Options
- Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
- Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
- Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
- Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.
Answer
Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
