Question
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
Options
- Cost–per–day (CPD)
- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target return on ad spend (ROAS)
Answer
Target return on ad spend (ROAS)
