You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Question

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Options

• Conversion delay and cost-per-acquisition
• Impressions and conversions
• Impressions, reach, frequency
• Clickthrough rate and cost-per-click

Answer

Impressions, reach, frequency