Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?

View–through conversions are available only to:

What are two reasons a marketer might use responsive display ads? Choose two.

Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two. Select 2 Correct Responses

A benefit of machine learning is that it algorithmically helps set the appropriate bid for each and every auction.

For an advertiser focused on branding, what are the key success metrics?

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?