If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Which manual bidding strategy can you use to increase your reach?

What’s an advantage of responsive display ads?

What is a key benefit of Display campaigns?

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

Which bidding option is best suited for an advertiser focused on branding goals?

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?