Question
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
Options
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Algorithmically helps set the appropriate bid for each and every auction (3)
- Tailors bids to each user’s unique context, using relevant signals present at auction time
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Algorithmically helps set the appropriate bid for each and every auction
- Alleviates the strain on marketing resources by automating more manual tasks
Answer
Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
