Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses
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Google Display Ads Certification

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Question

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.) Select All Correct Responses

Options

  • Target CPA (cost per acquisition)
  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • Target ROAS (return on ad spend)
  • Viewable CPM (cost-per-thousand impressions)

Answer

Target CPA (cost per acquisition) &

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