Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
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Google Search Ads Certification

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Question

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Options

  • Testing and reporting on the speed of Brian’s websites
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data
  • Key aspects of his accounts, including statistics, settings, and industry trends

Answer

Key aspects of his accounts, including statistics, settings, and industry trends

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