Question
Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
Options
- Someone who has heard of his company’s business but never visited the company’s website
- Someone who has seen his company’s ads but never clicked on them
- Someone who has visited numerous similar websites
- Someone who has added items to a shopping basket on his company’s website but then abandoned it
Answer
Someone who has added items to a shopping basket on his company’s website but then abandoned it
