Question
YouTube advertisers should understand which of the following trends about streaming?
Options
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
- Production companies act as gatekeepers, since they control the biggest distribution channels.
- People switch between the many streaming services available and have shorter attention spans.
- Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
Answer
People watch YouTube on connected TV devices, which further extends YouTube’s reach.
