Question
Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
Options
- Production companies are acting as gatekeepers, since they control the biggest distribution channels.
- People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
- Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
- People are switching between the many streaming services available and have shorter attention spans.
Answer
People are watching YouTube on connected TV devices, which further extends YouTube’s reach.
