Question
How should you approach evaluating video action campaign performance to drive more conversions?
Options
- Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
Answer
Compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
