Question How should you improve a video ad’s effectiveness in post-production? Options Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound …
Question How should you approach your measurement strategy, if you were planning to run a video action campaign? Options You’d measure only complete offline conversions for a more accurate return on i…
Question How should you approach your audience strategy when setting up a video action campaign to convert intent into action? Options Focus on those less likely to convert to drive conversion volume …
Question How should you approach evaluating video action campaign performance to drive more conversions? Options Compare your CPA to that of non-brand Search performance and allow three to seven days …
Question How should you approach creative effectiveness in order to boost performance of video campaigns? Options Start with all-new video ad creative that’s already working well for other platforms. …
Question How does YouTube serve users, creators, and advertisers? Options Through connection, growth, and trust Through creativity, innovation, and trust Through connection, innovation, and trust Thro…
Question How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? Opti…
Question For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use? Options Infinite Taxonomy Audiences Life Events Affinity…
Question For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured? Options No…
Question During media planning, what can Reach Planner help with? Options Forecasting reach of your YouTube campaign alongside Search Forecasting reach of your YouTube campaign alongside TV Forecastin…