Question What action should you take when optimizing a campaign to drive conversions faster? Options Set up the campaign to only engage with audience segments that have converted before. Track lighter…
Question To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you us…
Question To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign? Options Custom Audiences Lif…
Question To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use? Options Life Events Custom Audiences Affinity Audiences Demographics and Detailed Demograp…
Question To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use? Options Affinity Audiences Life Events Demographics and Detailed Demogra…
Question To measure the full value of an action campaign, what two conversion types should you capture in your reporting? Options Mono-platform and view-based Cross-platform and view-based Mono-platfo…
Question To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign? Options Consideration Awareness Action Perspecti…
Question To improve the performance of video campaigns, how should you approach creative effectiveness? Options Use research-backed creative guidelines and iterate with experimentation. Continue runni…
Question To drive more conversions, how should you approach evaluating video action campaign performance? Options You should compare your CPA to that of brand Search performance and allow one to three…