Question Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. …
Question After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notice…
Question Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on inv…
Question Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience? Options Learning granular insights regarding her search ne…
Question When should you use Remarketing Lists for Search Ads? Options To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To identify loya…
Question Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her prod…
Question When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (Th…
Question Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choos…
Question Each Similar Audience has its seed list members removed to ensure what? Options That only highly-relevant traffic is targeted That ads are shown in competitive positions That ads do not risk …
Question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs? Options …