Question What’s the relationship between Google Merchant Center and Google Ads? Options Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping c…
Question What’s the purpose of products groups in a Shopping campaign? Options Product groups are used to specify which products from your feed you want to advertise in each campaign. Product groups a…
Question What’s the purpose of attributes in the product feed? Options Attributes are text only that describe a product. Attributes are numerals only that describe a product. Attributes are the data p…
Question What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers? Options Performance Max ads have a more targeted reach, while Standard Shopp…
Question What’s the benefit of conversion tracking? Options You can make decisions based on conversion data and users interested in your product. You can identify the number of potential users who are…
Question What’s automatically optimized with a Performance max campaign? Options Country of sale Campaign creation Product feed creation Budget allocation across networks Answer Budget allocation acro…
Question What’s an example of an online sales goal? Options Wanting your consumers to schedule an appointment before purchasing the product. Wanting to promote your product and drive consumers to your…
Question What’s an example of an omnichannel goal? Options Wanting to double in-store sales by Q4 Promoting a 20% off discount for shoppers who buy online and pick up in-store Wanting to increase onli…
Question What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product? Options Availability is an optional attribute, so Google’s system will…
Question What triggers a charge for a Shopping ad? Options Someone making a purchase on the site Someone viewing an ad without engaging wtih the content Someone clicking on an ad and landing on the si…