Question Which statement is true regarding conversion rates between apps and mobile web? Options Mobile web generates conversion rates three times that of shopping apps. Mobile web generates conversio…
Question Why do Google App campaigns perform better when provided with a diverse portfolio of assets? Options The system can automatically create individual ad groups to accommodate each asset type. T…
Question Why is conversion tracking critical for Google App campaigns? Options Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns Conversion…
Question Which components of a Google App campaign allow marketers to reach valuable users? Options Industry insights purchased from third-party companies. Reviews left on an app listing. Segmented da…
Question Which of the following definitions describes ‘Events’ in relation to app measurement? Options A limited-time promotion in an app. Actions that people perform in an app. A way to market to pot…
Question What are the two main marketer objectives for app promotion? Options Engagement and website growth Discovery and engagement Discovery and global expansion Global expansion and in-store sales …
Question Why should Google follow the viewability standards set by the US Media Rating Council (MRC)? Options So advertisers know if their audience targeting is successful. So advertisers know if freq…
Question Why doesn’t machine learning happen immediately after starting a Google App campaign? Options The system starts by learning from manual management. Other campaigns in the account need to be a…
Question Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Options Strategy Goal-setting Creativity Efficiency Answer Str…
Question Which of these companies would be ready to start a Google App campaign focused on in-app actions? Options An education company with a large app user base that’s assigned values to the specifi…