Question
When creating a campaign experiment, which is a best practice?
Options
- Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test.
- After the end of an experiment, assess performance over a period of time that includes ramp-up.
- Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
- As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments.
Answer
Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
