Google Ads Apps Certification Answers

本题库包含 Google Ads Apps Certification 认证考试的题目及答案，共 105 道题。

题目列表

1. A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
2. A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?
3. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
4. A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
5. A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
6. Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
7. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
8. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
9. An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
10. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
11. As a marketer for an eCommerce business, which reason highlights why apps matter to you?
12. At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
13. Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)
14. Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)
15. Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
16. Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)
17. Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
18. Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
19. Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?
20. Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
21. Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
22. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
23. George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
24. Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
25. Google App campaign objectives should depend on which of the following?
26. Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)
27. Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
28. Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
29. Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
30. How do Google App campaigns help both marketers and users? Select the best answer
31. How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
32. How do humans and machines work as an effective team when running Google App campaigns?
33. Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
34. In what way do Google App campaigns simplify the ad creation process?
35. In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
36. Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
37. Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
38. Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
39. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
40. Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
41. Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
42. Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
43. Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
44. Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
45. Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)
46. Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
47. Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
48. Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
49. Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses
50. Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
51. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
52. Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
53. Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)
54. What are the three tracking solutions for Google App campaigns?
55. What are the two key components of a high-quality app experience?
56. What are the two main marketer objectives for app promotion?
57. What are the two main objectives of an app marketer? (Choose two)
58. What are three reasons why a retail company would invest in app promotion? (Choose three)
59. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
60. What are two reasons why businesses should consider building a mobile app? (Choose two)
61. What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)
62. What are two ways to achieve creative excellence in Google App campaigns? (Choose two)
63. What drives impact at scale for Google App campaigns?
64. What impact has machine learning made on the marketing industry?
65. What important role does app promotion play in the mobile gaming industry?
66. What is usually the last touch point at which you might influence a user’s decision to install your app?
67. What kind of positive impact will machine learning have on the advertising industry?
68. What should you keep in mind when selecting events to measure in a Google App campaign?
69. What’s a benefit of gathering data about events that happen in an app?
70. What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
71. What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
72. When creating a Google App campaign, what determines a campaign bidding strategy?
73. When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
74. When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
75. Where do users spend the most time when on mobile devices?
76. Which brand safety measures are in place by default when setting up a Google App campaign?
77. Which components of a Google App campaign allow marketers to reach valuable users?
78. Which of the following definitions describes ‘Events’ in relation to app measurement?
79. Which of the following roles does an app play in overall business strategy?
80. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
81. Which statement is true regarding conversion rates between apps and mobile web?
82. Which statement is true regarding Conversions in a Google App campaign?
83. Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
84. Which three statements about machine learning are true? (Choose three)
85. Which three technology-related considerations might impact how an app performs by market? (Choose three)
86. Which two advantages do humans have over machines when it comes to marketing? (Choose two)
87. Which two in-app actions are common across a variety of industries? (Choose two)
88. Which two in-app actions are examples of those relevant to the retail industry? (Choose two)
89. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
90. Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)
91. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
92. Why doesn’t machine learning happen immediately after starting a Google App campaign?
93. Why is conversion tracking critical for Google App campaigns?
94. Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
95. Why might a cosmetics company that traditionally sells products in stores promote their app?
96. Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
97. Why should companies with physical locations embrace app usage?
98. Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
99. Why should marketers align with their app developer teams?
100. You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
101. You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
102. You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
103. You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
104. You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
105. Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.