Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Question

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Options

• Gender targeting
• Demographic targeting
• Contextual product targeting
• The “Green Living Enthusiasts” affinity audience

Answer

The “Green Living Enthusiasts” affinity audience