Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Question

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Options

• Enhanced cost-per-click (eCPC)​
• Target impression share
• Maximize clicks
• Target return on ad spend (Target ROAS)

Answer

Maximize clicks