Question
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
Options
- It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
- It allows her to show ads to people who previously visited her website as they browse websites and use apps.
- It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
- It reaches specific audiences based on declared data.
Answer
It allows her to show ads to people who previously visited her website as they browse websites and use apps
