Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Question

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Options

• Target impression share
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Maximize clicks

Answer

Maximize clicks