Question
Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
Options
- You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
Answer
You’d compare your CPA to that of non-brand Search performance and allow three to seven
