Question
What action should you take when optimizing a campaign to drive conversions faster?
Options
- Set up the campaign to only engage with audience segments that have converted before.
- Track lighter actions to provide more signals to Google’s machine learning algorithms.
- Track only end actions to provide more accurate signals to our machine learning algorithms.
- Set up the campaign to engage with audience segments that have searched for your brand before.
Answer
Track lighter actions to provide more signals to Google’s machine learning algorithms.
