To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

Sherry
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Google Video Ads Certification

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Question

To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

Options

  • Mono-platform and view-based
  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click

Answer

Cross-platform and view-based

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