To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

Question

To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

Options

  • Mono-platform and view-based
  • Cross-platform and view-based
  • Mono-platform and last click
  • Cross-platform and last click

Answer

Cross-platform and view-based


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