Options:
- Maximizing app installs
- Driving immediate online purchases
- Guaranteeing predictable reach and controlled frequency for brand campaigns
- Optimizing for lowest CPM
✅ Correct Answer: C — Guaranteeing predictable reach and controlled frequency for brand campaigns
Reach & Frequency is a reserved buying type that lets advertisers lock in predicted reach and frequency in advance, providing certainty for large-scale brand campaigns.
